The brand bubble : the looming crisis in brand value and how to avoid it
| Main Author: | Gerzema, John |
|---|---|
| Other Authors: | Lebar, Ed |
| Published: |
San Francisco, CA:
Jossey-Bass,
2008.
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| Subjects: |
| Physical Description: |
x, 252 p.: ill.; 24 cm. |
|---|---|
| ISBN: |
9780470183878 (hbk.) |