APA Citation

Gerzema, J., & Lebar, E. (2008). The brand bubble: The looming crisis in brand value and how to avoid it. San Francisco, CA: Jossey-Bass.

Chicago Style Citation

Gerzema, John, and Ed Lebar. The Brand Bubble: The Looming Crisis in Brand Value and How to Avoid It. San Francisco, CA: Jossey-Bass, 2008.

MLA Citation

Gerzema, John, and Ed Lebar. The Brand Bubble: The Looming Crisis in Brand Value and How to Avoid It. San Francisco, CA: Jossey-Bass, 2008.

Warning: These citations may not always be 100% accurate.