The brand bubble : the looming crisis in brand value and how to avoid it
| Main Author: | Gerzema, John |
|---|---|
| Other Authors: | Lebar, Ed |
| Published: |
San Francisco, CA:
Jossey-Bass,
2008.
|
| Subjects: |
1st Floor, Shah Alam
| Call Number: |
HD69 B7 G47 2008 |
|---|
| Accession No | Item Category | SMD | Status | Notes |
|---|
| 0000035557 | OPEN SHELF | BOK | AVAILABLE |