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100818 eng |
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|a 9780324599312 (pbk.)
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| 020 |
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|a 0324599315 (pbk.)
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| 090 |
0 |
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|a HF5415
|b .M33 2009
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| 100 |
1 |
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|a McDaniel, Carl
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| 245 |
1 |
0 |
|a Introduction to marketing
|c Carl McDaniel, Charles W. Lamb, Joseph F. Hair, Jr.
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| 250 |
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|a 10th ed.
|
| 260 |
|
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|a Australia:
|b South-Western Cengage Learning,
|c 2009.
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| 300 |
|
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|a xxvii, 708 p.:
|b col. ill.;
|c 2009.
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| 500 |
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|a Gift: Faculty of Business & Accountancy
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| 504 |
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|a Includes bibliographical references and index
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| 650 |
0 |
0 |
|a Marketing --
|x Management
|
| 650 |
0 |
0 |
|a Marketing
|
| 700 |
1 |
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|a Lamb, Charles W
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| 700 |
1 |
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|a Hair, Joseph F
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| 997 |
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|a Business & Accountancy, Faculty
|
| 998 |
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|a Marketing, Degree
|
| 999 |
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|a 0000040453
|b BOK
|c OPEN SHELF
|e 1st Floor, Shah Alam
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| 999 |
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|a 0000042411
|b BOK
|c OPEN SHELF
|e 1st Floor, Shah Alam
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| 999 |
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|a 0000060828
|b BOK
|c OPEN SHELF
|e 1st Floor, Shah Alam
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