Introduction to marketing
| Main Author: | McDaniel, Carl |
|---|---|
| Other Authors: | Lamb, Charles W, Hair, Joseph F |
| Language: | English |
| Published: |
Australia:
South-Western Cengage Learning,
2009.
|
| Edition: | 10th ed. |
| Subjects: |
| Item Description: |
Gift: Faculty of Business & Accountancy |
|---|---|
| Physical Description: |
xxvii, 708 p.: col. ill.; 2009. |
| Bibliography: |
Includes bibliographical references and index |
| ISBN: |
9780324599312 (pbk.) 0324599315 (pbk.) |