APA Citation
McDaniel, C., Lamb, C. W., & Hair, J. F. (2009). Introduction to marketing (10th ed.). Australia: South-Western Cengage Learning.
Chicago Style CitationMcDaniel, Carl, Charles W. Lamb, and Joseph F. Hair. Introduction to Marketing. 10th ed. Australia: South-Western Cengage Learning, 2009.
MLA CitationMcDaniel, Carl, Charles W. Lamb, and Joseph F. Hair. Introduction to Marketing. 10th ed. Australia: South-Western Cengage Learning, 2009.
Warning: These citations may not always be 100% accurate.