Marketing metaphoria : what deep metaphors reveal about the minds of consumers
| Main Author: | Zaltman, Gerald |
|---|---|
| Other Authors: | Zaltman, Lindsay H |
| Language: | English |
| Published: |
Boston:
Harvard Business Press,
2008.
|
| Subjects: |
1st Floor, Shah Alam
| Call Number: |
HF5415 32 Z35 2008 |
|---|
| Accession No | Item Category | SMD | Status | Notes |
|---|
| 0000040469 | OPEN SHELF | BOK | AVAILABLE |