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00787cam a2200217 7i4500 |
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0000029115 |
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20170218090000.0 |
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110103 eng |
| 020 |
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|a 9781422121153 (hbk.)
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| 090 |
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|a HF5415.32
|b .Z35 2008
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| 100 |
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|a Zaltman, Gerald
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| 245 |
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|a Marketing metaphoria :
|b what deep metaphors reveal about the minds of consumers
|c Gerald Zaltman, Lindsay H. Zaltman.
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| 260 |
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|a Boston:
|b Harvard Business Press,
|c 2008.
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| 300 |
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|a xxi, 230 p.:
|b ill.;
|c 24 cm.
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| 504 |
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|a Includes bibliographical references and index
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| 650 |
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|a Metaphor
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| 650 |
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|a Consumer behavior
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| 700 |
1 |
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|a Zaltman, Lindsay H
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| 997 |
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|a Business & Accountancy, Faculty
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| 998 |
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|a Marketing, Degree
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| 999 |
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|a 0000040469
|b BOK
|c OPEN SHELF
|e 1st Floor, Shah Alam
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