Marketing metaphoria : what deep metaphors reveal about the minds of consumers
| Main Author: | Zaltman, Gerald |
|---|---|
| Other Authors: | Zaltman, Lindsay H |
| Language: | English |
| Published: |
Boston:
Harvard Business Press,
2008.
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| Subjects: |
| Physical Description: |
xxi, 230 p.: ill.; 24 cm. |
|---|---|
| Bibliography: |
Includes bibliographical references and index |
| ISBN: |
9781422121153 (hbk.) |