APA Citation

Zaltman, G., & Zaltman, L. H. (2008). Marketing metaphoria: What deep metaphors reveal about the minds of consumers. Boston: Harvard Business Press.

Chicago Style Citation

Zaltman, Gerald, and Lindsay H. Zaltman. Marketing Metaphoria: What Deep Metaphors Reveal About the Minds of Consumers. Boston: Harvard Business Press, 2008.

MLA Citation

Zaltman, Gerald, and Lindsay H. Zaltman. Marketing Metaphoria: What Deep Metaphors Reveal About the Minds of Consumers. Boston: Harvard Business Press, 2008.

Warning: These citations may not always be 100% accurate.