Marketing metaphoria : what deep metaphors reveal about the minds of consumers
Main Author: | Zaltman, Gerald |
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Other Authors: | Zaltman, Lindsay H |
Language: | English |
Published: |
Boston:
Harvard Business Press,
2008.
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Subjects: |
1st Floor, Shah Alam
Call Number: |
HF5415 32 Z35 2008 |
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Accession No | Item Category | SMD | Status | Notes |
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0000040469 | OPEN SHELF | BOK | AVAILABLE |