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Connective branding : building brand equity in a demanding world

Main Author:	Fisher-Buttinger, Claudia
Other Authors:	Vallaster, Christine
Language:	English
Published:	Chichester, England Hoboken, NJ: Wiley, 2008.
Subjects:	Branding (Marketing) Corporate image Brand name products -- > Valuation -- > Management Brand name products -- > Management

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