Connective branding : building brand equity in a demanding world
Main Author: | Fisher-Buttinger, Claudia |
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Other Authors: | Vallaster, Christine |
Language: | English |
Published: |
Chichester, England Hoboken, NJ:
Wiley,
2008.
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Subjects: |
1st Floor, Shah Alam
Call Number: |
HD69 B7 F38 2008 |
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Accession No | Item Category | SMD | Status | Notes |
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0000035419 | OPEN SHELF | BOK | AVAILABLE |
0000035475 | OPEN SHELF | BOK | AVAILABLE |