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00992cam a2200253 7i4500 |
| 001 |
0000029094 |
| 005 |
20170218090000.0 |
| 008 |
100513 eng |
| 020 |
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|a 9780470512401 (hbk.)
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| 040 |
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|a OhCoOLI
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| 090 |
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|a HD69.B7
|b F38 2008
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1 |
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|a Fisher-Buttinger, Claudia
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|a Connective branding :
|b building brand equity in a demanding world
|c Claudia Fisher-Buttinger and Christine Vallaster.
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| 260 |
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|a Chichester, England
|a Hoboken, NJ:
|b Wiley,
|c 2008.
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| 300 |
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|a xxi, 358 p.:
|b ill.;
|c 24 cm.
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| 504 |
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|a Includes bibliographical references and index
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| 650 |
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|a Branding (Marketing)
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| 650 |
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|a Corporate image
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| 650 |
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|a Brand name products --
|x Valuation --
|x Management
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| 650 |
0 |
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|a Brand name products --
|x Management
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| 700 |
1 |
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|a Vallaster, Christine
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| 997 |
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|a Business & Accountancy, Faculty
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| 999 |
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|a 0000035419
|b BOK
|c OPEN SHELF
|e 1st Floor, Shah Alam
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| 999 |
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|a 0000035475
|b BOK
|c OPEN SHELF
|e 1st Floor, Shah Alam
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