Connective branding : building brand equity in a demanding world
| Main Author: | Fisher-Buttinger, Claudia |
|---|---|
| Other Authors: | Vallaster, Christine |
| Language: | English |
| Published: |
Chichester, England Hoboken, NJ:
Wiley,
2008.
|
| Subjects: |
| Physical Description: |
xxi, 358 p.: ill.; 24 cm. |
|---|---|
| Bibliography: |
Includes bibliographical references and index |
| ISBN: |
9780470512401 (hbk.) |