Connective branding : building brand equity in a demanding world
| Main Author: | Fisher-Buttinger, Claudia |
|---|---|
| Other Authors: | Vallaster, Christine |
| Language: | English |
| Published: |
Chichester, England Hoboken, NJ:
Wiley,
2008.
|
| Subjects: |
1st Floor, Shah Alam
| Call Number: |
HD69 B7 F38 2008 |
|---|
| Accession No | Item Category | SMD | Status | Notes |
|---|
| 0000035419 | OPEN SHELF | BOK | AVAILABLE |
| 0000035475 | OPEN SHELF | BOK | AVAILABLE |