Brand awareness : how IT affect purchasing behavior towards teenagers and youth at One Utama

Main Author: Sheikh Azmir Omar
Other Authors: Mohd Fais Ramli, Mohd Mas'udi Mohd Shafie
Language: English
Published: Bestari Jaya, Selangor: UNISEL, 2009.
Subjects:
Physical Description: vii, 66 p.: col. ill.; 30 cm.