Influence of the brand equity on the purcahse decision of mobile phone at Jaya Jusco Kepong
| Main Author: | Noor Yusrina Hashim |
|---|---|
| Other Authors: | Rozihasrah Abd Raman, Amira Abdullah |
| Language: | English |
| Published: |
Bestari Jaya, Selangor:
UNISEL,
2009.
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| Subjects: |