Influence of the brand equity on the purcahse decision of mobile phone at Jaya Jusco Kepong

Main Author: Noor Yusrina Hashim
Other Authors: Rozihasrah Abd Raman, Amira Abdullah
Language: English
Published: Bestari Jaya, Selangor: UNISEL, 2009.
Subjects:
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245 1 0 |a Influence of the brand equity on the purcahse decision of mobile phone at Jaya Jusco Kepong   |c Noor Yusrina Hashim, Amira Abdullah, Rozihasrah Abd Raman. 
260 |a Bestari Jaya, Selangor:   |b UNISEL,   |c 2009. 
300 |a x, 59 p.:   |b col. ill.;   |c 30 cm. 
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