Influence of the brand equity on the purcahse decision of mobile phone at Jaya Jusco Kepong
| Main Author: | Noor Yusrina Hashim |
|---|---|
| Other Authors: | Rozihasrah Abd Raman, Amira Abdullah |
| Language: | English |
| Published: |
Bestari Jaya, Selangor:
UNISEL,
2009.
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| Subjects: |
| Physical Description: |
x, 59 p.: col. ill.; 30 cm. |
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