Media programming : strategies and practices

Main Author: Eastman, Susan Tyler
Other Authors: Ferguson, Douglas A
Language: English
Published: Boston, MA: Thomson/Wadsworth, 2009.
Edition: 8th ed.
Subjects:
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100 1 |a Eastman, Susan Tyler  
245 1 0 |a Media programming :   |b strategies and practices   |c Susan Tyler Eastman, Douglas A. Ferguson. 
250 |a 8th ed. 
260 |a Boston, MA:   |b Thomson/Wadsworth,   |c 2009. 
300 |a xiii, 466 p.:   |b ill.;   |c 24 cm. 
504 |a Includes bibliographical references and indexes 
650 0 0 |a Radio programs --   |x Planning  
650 0 0 |a Television program --   |x Planning  
650 0 0 |a Mass media --   |x Planning  
650 0 0 |a Cable television --   |x Planning  
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997 |a Communication, Visual Art & Computing, Faculty  |b Computing, Department 
998 |a Multimedia Industry, Diploma 
998 |a Multimedia Industry, Degree 
998 |a Digital Graphic Design, Degree 
998 |a Digital Graphic Design, Diploma 
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