Description: Media programming :

Main Author:	Eastman, Susan Tyler
Other Authors:	Ferguson, Douglas A
Language:	English
Published:	Boston, MA: Thomson/Wadsworth, 2009.
Edition:	8th ed.
Subjects:	Radio programs -- > Planning Television program -- > Planning Mass media -- > Planning Cable television -- > Planning

Physical Description:	xiii, 466 p.: ill.; 24 cm.
Bibliography:	Includes bibliographical references and indexes
ISBN:	9780495500537 0495500534 (pbk.)