Handbook on brand and experience management
Published: (2008)
Six rules for brand revitalization : learn how companies like McDonald's can re-energize their brands
| Main Author: | Light, Larry |
|---|---|
| Other Authors: | Kiddon, Joan |
| Language: | English |
| Published: |
Upper Saddle River, N.J:
Wharton School Pub.,
2009.
|
| Subjects: |