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| LEADER |
00947cam a2200253 7i4500 |
| 001 |
0000028822 |
| 005 |
20170218090000.0 |
| 008 |
100928 eng |
| 020 |
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|a 0136043313 (hbk.)
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| 020 |
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|a 9780136043317
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| 040 |
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|a OhCoOLI
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| 090 |
0 |
0 |
|a HF5415.1255
|b .L37 2009
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| 100 |
1 |
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|a Light, Larry
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| 245 |
0 |
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|a Six rules for brand revitalization :
|b learn how companies like McDonald's can re-energize their brands
|c Larry Light and Joan Kiddon.
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| 246 |
3 |
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|a Brand revitalization.
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| 260 |
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|a Upper Saddle River, N.J:
|b Wharton School Pub.,
|c 2009.
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| 300 |
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|a xx, 218 p.:
|b ill.;
|c 24 cm.
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| 504 |
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|a Includes bibliographical references and index
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| 650 |
0 |
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|a Brand name products --
|x Management
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| 650 |
0 |
0 |
|a Branding (Marketing) --
|x Management
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| 650 |
0 |
0 |
|a Product life cycle
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| 700 |
1 |
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|a Kiddon, Joan
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| 997 |
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|a Business & Accountancy, Faculty
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| 999 |
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|a 0000035509
|b BOK
|c OPEN SHELF
|e 1st Floor, Shah Alam
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