Six rules for brand revitalization : learn how companies like McDonald's can re-energize their brands
| Main Author: | Light, Larry |
|---|---|
| Other Authors: | Kiddon, Joan |
| Language: | English |
| Published: |
Upper Saddle River, N.J:
Wharton School Pub.,
2009.
|
| Subjects: |
| Physical Description: |
xx, 218 p.: ill.; 24 cm. |
|---|---|
| Bibliography: |
Includes bibliographical references and index |
| ISBN: |
0136043313 (hbk.) 9780136043317 |