APA Citation

Light, L., & Kiddon, J. (2009). Six rules for brand revitalization: Learn how companies like McDonald's can re-energize their brands. Upper Saddle River, N.J: Wharton School Pub..

Chicago Style Citation

Light, Larry, and Joan Kiddon. Six Rules for Brand Revitalization: Learn How Companies Like McDonald's Can Re-energize Their Brands. Upper Saddle River, N.J: Wharton School Pub., 2009.

MLA Citation

Light, Larry, and Joan Kiddon. Six Rules for Brand Revitalization: Learn How Companies Like McDonald's Can Re-energize Their Brands. Upper Saddle River, N.J: Wharton School Pub., 2009.

Warning: These citations may not always be 100% accurate.