Six rules for brand revitalization : learn how companies like McDonald's can re-energize their brands
| Main Author: | Light, Larry |
|---|---|
| Other Authors: | Kiddon, Joan |
| Language: | English |
| Published: |
Upper Saddle River, N.J:
Wharton School Pub.,
2009.
|
| Subjects: |
1st Floor, Shah Alam
| Call Number: |
HF5415 1255 L37 2009 |
|---|
| Accession No | Item Category | SMD | Status | Notes |
|---|
| 0000035509 | OPEN SHELF | BOK | AVAILABLE |