Services marketing : an Asia-Pacific and Australian persspective
by: Lovelock, Christopher
Published: (2004)
Services marketing : an Asia-Pacific and Australian perspective
| Main Author: | Lovelock, Christopher |
|---|---|
| Other Authors: | Walker, Rhett H, Patterson, Paul G |
| Language: | English |
| Published: |
Frenchs Forest, N.S.W:
Pearson Edu. Australia,
2007.
|
| Edition: | 4th ed. |
| Subjects: |