Services marketing : an Asia-Pacific and Australian perspective - Lovelock, Christopher; Walker, Rhett H; Patterson, Paul G (Frenchs Forest, N.S.W: Pearson Edu. Australia, 2007)
Includes bibliographical references and index
Keywords: Service industries -- -- Marketing -- -- New Zealand; Customer services -- -- Marketing -- -- Australia; Customer services -- -- Marketing -- -- New Zealand; Service industries -- -- Marketing -- -- Australia