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01127cam a2200289 7i4500 |
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0000028819 |
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20170218090000.0 |
| 008 |
100901 eng |
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|a 0733986781
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|a 9780733986789(pbk.)
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|a UiTM
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|a HD9989.A8
|b L68 2007
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1 |
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|a Lovelock, Christopher
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1 |
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|a Services marketing :
|b an Asia-Pacific and Australian perspective
|c Christopher H. Lovelock, Paul G. Patterson, Rhett H. Walker.
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| 250 |
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|a 4th ed.
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| 260 |
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|a Frenchs Forest, N.S.W:
|b Pearson Edu. Australia,
|c 2007.
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| 300 |
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|a xiii, 608 p.:
|b ill.;
|c 25 cm.
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| 504 |
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|a Includes bibliographical references and index
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| 650 |
0 |
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|a Service industries --
|x Marketing --
|z New Zealand
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| 650 |
0 |
0 |
|a Customer services --
|x Marketing --
|z Australia
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| 650 |
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0 |
|a Customer services --
|x Marketing --
|z New Zealand
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| 650 |
0 |
0 |
|a Service industries --
|x Marketing --
|z Australia
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| 700 |
1 |
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|a Walker, Rhett H
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| 700 |
1 |
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|a Patterson, Paul G
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| 997 |
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|a Business & Accountancy, Faculty
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| 998 |
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|a Marketing, Degree
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| 999 |
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|a 0000038550
|b BOK
|c OPEN SHELF
|e 1st Floor, Shah Alam
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