Description: Services marketing :

Main Author:	Lovelock, Christopher
Other Authors:	Walker, Rhett H, Patterson, Paul G
Language:	English
Published:	Frenchs Forest, N.S.W: Pearson Edu. Australia, 2007.
Edition:	4th ed.
Subjects:	Service industries -- > Marketing -- > New Zealand Customer services -- > Marketing -- > Australia Customer services -- > Marketing -- > New Zealand Service industries -- > Marketing -- > Australia

Physical Description:	xiii, 608 p.: ill.; 25 cm.
Bibliography:	Includes bibliographical references and index
ISBN:	0733986781 9780733986789(pbk.)