Principles of marketing

Main Author: Kotler, Philip
Other Authors: Armstrong, Gary
Language: English
Published: Upper Saddle River, N.J.: Prentice Hall, 2010.
Edition: 13th ed.
Subjects:
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020 |a 9780136079415 (hbk.)  
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090 0 0 |a HF5415   |b .K68 2010 
100 1 |a Kotler, Philip  
245 1 0 |a Principles of marketing   |c Philip Kotler, Gary Armstrong. 
250 |a 13th ed. 
260 |a Upper Saddle River, N.J.:   |b Prentice Hall,   |c 2010. 
300 |a xxiii, 613 p.:   |b col. ill.;   |c 29 cm. 
504 |a Includes bibliographical references and index 
650 0 0 |a Marketing  
700 1 |a Armstrong, Gary  
997 |a Business & Accountancy, Faculty 
998 |a Marketing, Degree 
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