Principles of marketing
| Main Author: | Kotler, Philip |
|---|---|
| Other Authors: | Armstrong, Gary |
| Language: | English |
| Published: |
Upper Saddle River, N.J.:
Prentice Hall,
2010.
|
| Edition: | 13th ed. |
| Subjects: |
| Physical Description: |
xxiii, 613 p.: col. ill.; 29 cm. |
|---|---|
| Bibliography: |
Includes bibliographical references and index |
| ISBN: |
0136079415 (hbk.) 9780136079415 (hbk.) |