Marketing that works : how entrepreneurial marketing can add sustainable value to any sized company

Main Author: Lodish, Leonard M
Other Authors: Morgan, Howard Lee, Archambeau, Shellye
Published: Upper Saddle River, N.J.: Wharton School Pub., 2007.
Subjects:
LEADER 00947cam a2200241 7i4500
001 0000028779
005 20170218090000.0
020 |a 9780132390750 (hbk.)  
020 |a 0132390752 (hbk.)  
090 0 0 |a HD62.5   |b .L63 2007 
100 1 |a Lodish, Leonard M  
245 1 0 |a Marketing that works :   |b how entrepreneurial marketing can add sustainable value to any sized company   |c by Leonard M. Lodish, Howard L. Morgan, Shellye Archambeau. 
260 |a Upper Saddle River, N.J.:   |b Wharton School Pub.,   |c 2007. 
300 |a xv, 318 p.:   |b ill.;   |c 24 cm. 
650 0 0 |a Entrepreneurship  
650 0 0 |a New business enterprises --   |x Management  
650 0 0 |a Marketing --   |x Management  
650 0 0 |a Industrial management  
700 1 |a Morgan, Howard Lee  
700 1 |a Archambeau, Shellye  
997 |a Business & Accountancy, Faculty 
999 |a 0000035416  |b BOK  |c OPEN SHELF  |e 1st Floor, Shah Alam 
999 |a 0000050929  |b BOK  |c OPEN SHELF  |e 1st Floor, Shah Alam