Marketing that works : how entrepreneurial marketing can add sustainable value to any sized company
| Main Author: | Lodish, Leonard M |
|---|---|
| Other Authors: | Morgan, Howard Lee, Archambeau, Shellye |
| Published: |
Upper Saddle River, N.J.:
Wharton School Pub.,
2007.
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| Subjects: |
| Physical Description: |
xv, 318 p.: ill.; 24 cm. |
|---|---|
| ISBN: |
9780132390750 (hbk.) 0132390752 (hbk.) |