Marketing management

Main Author: Kotler, Philip
Other Authors: Keller, Kevin Lane, Burton, Suzan
Language: English
Published: Australia: Pearson Prentice Hall, 2009.
Subjects:
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001 0000028777
005 20170218090000.0
008 100429 eng
020 |a 9780733994180 (hbk.)  
090 0 0 |a HF5415.13   |b .K68 2009 
100 1 |a Kotler, Philip  
245 1 0 |a Marketing management   |c Philip Kotler, Kevin Lane Keller, Suzan Burton. 
260 |a Australia:   |b Pearson Prentice Hall,   |c 2009. 
300 |a xxxiv, 719 p.:   |b col. ill.;   |c 29 cm. 
500 |a Includes index 
650 0 0 |a Marketing --   |x Management  
700 1 |a Keller, Kevin Lane  
700 1 |a Burton, Suzan  
997 |a Business & Accountancy, Faculty 
998 |a Marketing, Degree 
999 |a 0000035503  |b BOK  |c OPEN SHELF  |e 1st Floor, Shah Alam