Marketing management
| Main Author: | Kotler, Philip |
|---|---|
| Other Authors: | Keller, Kevin Lane, Burton, Suzan |
| Language: | English |
| Published: |
Australia:
Pearson Prentice Hall,
2009.
|
| Subjects: |
| Item Description: |
Includes index |
|---|---|
| Physical Description: |
xxxiv, 719 p.: col. ill.; 29 cm. |
| ISBN: |
9780733994180 (hbk.) |