Marketing : real people choices

Main Author: Solomon, Marketing R
Other Authors: Marshall, Greg W, Stuart, Elnora W
Language: English
Published: Upper Saddle River, N.J.: Pearson Edu. Int., 2009.
Edition: 6th ed.
Subjects:
Item Description: Includes index
Physical Description: 624 p.: col. ill.; 28 cm.
ISBN: 9780137142538 (pbk.)
0137142536 (pbk.)