Managing customers for profit : strategies to increase profits and build loyalty

Main Author: Kumar, V
Language: English
Published: Upper Saddle River, N.J: Wharton School Pub., 2008.
Subjects:
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005 20170218090000.0
008 101215 eng
020 |a 9780132352215  
020 |a 0132352214 (hbk.)  
040 |a OhCoOLI 
090 0 0 |a HF5415.5   |b .K46 2008 
100 1 |a Kumar, V  
245 0 0 |a Managing customers for profit :   |b strategies to increase profits and build loyalty   |c V. Kumar. 
260 |a Upper Saddle River, N.J:   |b Wharton School Pub.,   |c 2008. 
300 |a xx, 296 p.:   |b ill.;   |c 24 cm. 
504 |a Includes bibliographical references and index 
650 0 0 |a Profit  
650 0 0 |a Customer relations --   |x Management  
997 |a Business & Accountancy, Faculty 
999 |a 0000035513  |b BOK  |c OPEN SHELF  |e 1st Floor, Shah Alam