Managing customers for profit : strategies to increase profits and build loyalty
| Main Author: | Kumar, V |
|---|---|
| Language: | English |
| Published: |
Upper Saddle River, N.J:
Wharton School Pub.,
2008.
|
| Subjects: |
| Physical Description: |
xx, 296 p.: ill.; 24 cm. |
|---|---|
| Bibliography: |
Includes bibliographical references and index |
| ISBN: |
9780132352215 0132352214 (hbk.) |