APA Citation

Kumar, V. (2008). Managing customers for profit: Strategies to increase profits and build loyalty. Upper Saddle River, N.J: Wharton School Pub..

Chicago Style Citation

Kumar, V. Managing Customers for Profit: Strategies to Increase Profits and Build Loyalty. Upper Saddle River, N.J: Wharton School Pub., 2008.

MLA Citation

Kumar, V. Managing Customers for Profit: Strategies to Increase Profits and Build Loyalty. Upper Saddle River, N.J: Wharton School Pub., 2008.

Warning: These citations may not always be 100% accurate.