Essentials of global marketing
| Main Author: | Hollensen, Svend |
|---|---|
| Published: |
Harlow, England:
Prentice Hall/Financial Times,
2008.
|
| Subjects: |
| Physical Description: |
xxviii, 494 p.: col. ill.; 27 cm. |
|---|---|
| ISBN: |
9780273717843 (pbk.) 0273717847 (pbk.) |