Services marketing : integrating customer focus across the firm
by: Zeithaml, Valarie A
Published: (2009)
Essentials of services marketing
| Main Author: | Lovelock, Christopher |
|---|---|
| Other Authors: | Wirtz, Jochen, Chew, Patricia |
| Language: | English |
| Published: |
Singapore:
Prentice Hall,
2009.
|
| Subjects: |