Essentials of services marketing

Main Author: Lovelock, Christopher
Other Authors: Wirtz, Jochen, Chew, Patricia
Language: English
Published: Singapore: Prentice Hall, 2009.
Subjects:
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008 100429 eng
020 |a 9810679955 (pbk.)  
020 |a 9789810679958 (pbk.)  
090 0 0 |a HD9980.5   |b .L68 2009 
100 1 |a Lovelock, Christopher  
245 1 0 |a Essentials of services marketing   |c Christopher Lovelock, Jochen Wirtz, Paticia Chew. 
260 |a Singapore:   |b Prentice Hall,   |c 2009. 
300 |a xxxii, 567 p.:   |b col. ill.;   |c 28 cm. 
500 |a Includes index 
650 0 0 |a Service industries --   |x Marketing  
700 1 |a Wirtz, Jochen  
700 1 |a Chew, Patricia  
997 |a Business & Accountancy, Faculty 
998 |a Marketing, Degree 
999 |a 0000035466  |b BOK  |c OPEN SHELF  |e 1st Floor, Bestari Jaya