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00783cam a2200229 7i4500 |
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0000028727 |
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20170218090000.0 |
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100429 eng |
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|a 9810679955 (pbk.)
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|a 9789810679958 (pbk.)
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090 |
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|a HD9980.5
|b .L68 2009
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100 |
1 |
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|a Lovelock, Christopher
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245 |
1 |
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|a Essentials of services marketing
|c Christopher Lovelock, Jochen Wirtz, Paticia Chew.
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260 |
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|a Singapore:
|b Prentice Hall,
|c 2009.
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300 |
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|a xxxii, 567 p.:
|b col. ill.;
|c 28 cm.
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500 |
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|a Includes index
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650 |
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|a Service industries --
|x Marketing
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700 |
1 |
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|a Wirtz, Jochen
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700 |
1 |
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|a Chew, Patricia
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997 |
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|a Business & Accountancy, Faculty
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998 |
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|a Marketing, Degree
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999 |
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|a 0000035466
|b BOK
|c OPEN SHELF
|e 1st Floor, Bestari Jaya
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