Essentials of services marketing
| Main Author: | Lovelock, Christopher |
|---|---|
| Other Authors: | Wirtz, Jochen, Chew, Patricia |
| Language: | English |
| Published: |
Singapore:
Prentice Hall,
2009.
|
| Subjects: |
| Item Description: |
Includes index |
|---|---|
| Physical Description: |
xxxii, 567 p.: col. ill.; 28 cm. |
| ISBN: |
9810679955 (pbk.) 9789810679958 (pbk.) |