Basic marketing research : a decision-making approach

Main Author: Malhotra, Naresh K
Language: English
Published: Upper Saddle River, N.J.: Pearson, 2009.
Edition: 3rd ed.
Subjects:
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100 1 |a Malhotra, Naresh K  
245 1 0 |a Basic marketing research :   |b a decision-making approach   |c Naresh K. Malhotra. 
250 |a 3rd ed. 
260 |a Upper Saddle River, N.J.:   |b Pearson,   |c 2009. 
300 |a 671 p.:   |b col. ill.;   |c 28 cm. 
500 |a Includes index 
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997 |a Business & Accountancy, Faculty 
998 |a Marketing, Degree 
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