Basic marketing research : a decision-making approach
| Main Author: | Malhotra, Naresh K |
|---|---|
| Language: | English |
| Published: |
Upper Saddle River, N.J.:
Pearson,
2009.
|
| Edition: | 3rd ed. |
| Subjects: |
| Item Description: |
Includes index |
|---|---|
| Physical Description: |
671 p.: col. ill.; 28 cm. |
| ISBN: |
0135024145 (pbk.) 9780135024140 (pbk.) 9780132460811 (pbk.) 0132460815 (pbk.) |