APA Citation
Malhotra, N. K. (2009). Basic marketing research: A decision-making approach (3rd ed.). Upper Saddle River, N.J.: Pearson.
Chicago Style CitationMalhotra, Naresh K. Basic Marketing Research: A Decision-making Approach. 3rd ed. Upper Saddle River, N.J.: Pearson, 2009.
MLA CitationMalhotra, Naresh K. Basic Marketing Research: A Decision-making Approach. 3rd ed. Upper Saddle River, N.J.: Pearson, 2009.
Warning: These citations may not always be 100% accurate.