Advertising : principles & practice

Main Author: Wells, William
Other Authors: Burnett, John, Spence-Stone, Ruth Penelope, Moriarty, Sandra
Published: Australia: Pearson Edu. Australia, 2008.
Edition: Australasian ed.
Subjects:
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245 1 0 |a Advertising :   |b principles & practice   |c William Wells, Ruth Penelope Spence-Stone, Sandra Moriarty, John Burnett. 
250 |a Australasian ed. 
260 |a Australia:   |b Pearson Edu. Australia,   |c 2008. 
300 |a xvi, 552 p.:   |b col. ill.;   |c 27 cm. 
650 0 0 |a Advertising --   |z Australia  
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700 1 |a Spence-Stone, Ruth Penelope  
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998 |a Marketing, Degree 
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