Advertising : principles & practice
| Main Author: | Wells, William |
|---|---|
| Other Authors: | Burnett, John, Spence-Stone, Ruth Penelope, Moriarty, Sandra |
| Published: |
Australia:
Pearson Edu. Australia,
2008.
|
| Edition: | Australasian ed. |
| Subjects: |
| Physical Description: |
xvi, 552 p.: col. ill.; 27 cm. |
|---|---|
| ISBN: |
9780733973215 (pbk.) |