Advertising : principles & practice

Main Author: Wells, William
Other Authors: Burnett, John, Spence-Stone, Ruth Penelope, Moriarty, Sandra
Published: Australia: Pearson Edu. Australia, 2008.
Edition: Australasian ed.
Subjects:
Physical Description: xvi, 552 p.: col. ill.; 27 cm.
ISBN: 9780733973215 (pbk.)