Advertising : principles & practice
Main Author: | Wells, William |
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Other Authors: | Burnett, John, Spence-Stone, Ruth Penelope, Moriarty, Sandra |
Published: |
Australia:
Pearson Edu. Australia,
2008.
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Edition: | Australasian ed. |
Subjects: |
Physical Description: |
xvi, 552 p.: col. ill.; 27 cm. |
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ISBN: |
9780733973215 (pbk.) |